Research-driven
Decisions backed by real user behaviour — not vibes or guesswork.
A product designer with 6+ years of turning big ideas (and bigger spreadsheets) into products that are usable, accessible and genuinely good for business.
I lead design the way I like to work: curious, collaborative, and a little obsessed with the details. I take complicated workflows and turn them into interfaces that feel effortless — the kind teams love to build on.
Over the last six years I've bounced across Healthtech, Web3 and Social — building design systems, redesigning apps, and shipping features that actually moved the numbers on onboarding, comprehension and conversion. I care about the system behind the screen just as much as the pixels on top of it.
Decisions backed by real user behaviour — not vibes or guesswork.
I build things to scale, so quality doesn't fall apart the moment you grow.
Founders, PMs, engineers — I play well with everyone, from kickoff to launch.
Tell me what you're dreaming up — I usually reply within a day or two.