Services

Design that pulls its weight

From the first spark to the final ship, I help teams build products that are a joy to use — and systems that keep everything humming. Here's the menu.

Let's make something → See the work
01 — WEB

Web Design

Websites and landing pages that look current, load fast, and quietly convince people you're the real deal.

  • Landing pages
  • Marketing sites
  • Responsive layouts
  • Design system
  • CMS-ready structure
  • Developer handoff
02 — MOBILE

App Design

Apps designed around how humans actually behave — so every tap feels obvious and nothing feels like a chore.

  • iOS & Android UI
  • User flows
  • Interactive prototypes
  • Micro-interactions
  • Accessibility review
  • Dev-ready specs
03 — SCALE

Design System

A tidy, scalable home for tokens, components and docs — so your product stays consistent while your team sprints.

  • Design tokens
  • Component library
  • Documentation
  • Theming & white-label
  • Governance
  • Figma-to-code parity
04 — BUILD

Web Development + SEO

Designs turned into clean, fast, search-friendly code — the kind that ranks and converts without the drama.

  • Front-end build
  • Framer / Webflow
  • Responsive development
  • Technical SEO
  • Performance tuning
  • Analytics setup
05 — PRODUCT

SaaS Platform

Big, messy, multi-role platforms wrangled into something people are genuinely glad to open.

  • Dashboards
  • Multi-role UX
  • Data visualisation
  • Onboarding flows
  • Design system
  • Interactive prototypes
Engagement

Pick your flavour

Project-based

Clear scope, clear milestones, clear finish line. Perfect for launches and redesigns.

Embedded designer

I join your crew for a sprint or a season — fully embedded, fully invested.

Design advisory

Steady guidance, sharp design reviews and system strategy for teams that already design.

FAQ

The usual questions

What kind of projects do you take on?

Product design, design systems and end-to-end UX. Zero-to-one or scaling something already huge — Healthtech, Web3, SaaS and social are my happy places.

How long does an engagement usually run?

Focused projects: a few weeks. Embedded or advisory: monthly. We'll pin down the exact timeline after a quick call.

Can you build the design system too?

Absolutely. Design systems are kind of my love language — scalable, documented, and built to outlast the hype.

How do we start?

Slide into my inbox or LinkedIn with a few lines about your idea. We'll hop on a quick call, and I'll map out scope and timeline from there.

Say hi

Got something worth building well?

Tell me what you're dreaming up — I usually reply within a day or two.

refkafm@gmail.com LinkedIn ↗